Marketing

outsourcing concept

Marketing Is a Lot of Work: Three Areas You Can Outsource

Marketing provides the blood flow by which all businesses earn profit. The division’s effort to attract and engage customers is what leads to sales and revenue, ensuring that all investments in your operations are worth it. Businesses invest heavily in marketing, whether it is on the resources front or the personnel additions. It seems like …

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Ways to Safeguard Your Business against Financial Losses

Whether you are still in the stage of a business startup or are flourishing in your respective industry, your business will always be in danger of many unforeseen threats. After all, a business is a risk that people take to earn for themselves. From legal cases to natural disasters, you may be facing significant losses …

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New Marketing Practices: Understanding Career Development

Product marketing has existed for as long as there have been things to sell. Back in the day, research shows that people in ancient Rome were using several strategies to increase consumer awareness. These include creating trade cries, putting up shop signs, and paying for advertising in publications. These practices moved the focus from product …

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Automation in Industry: New Developments

To be competitive, industrial companies must adopt Industry 4.0 or the Industrial Internet of Things (IIOT) in smart factories. This essentially means the automation of manufacturing processes through the use of digital technology. According to PRNewswire, the size of the industrial control & factory automation market in 2021 is $133.1 billion. It is expected to …

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selling a house

Selling and Marketing: How You Can Sell More

Obviously, selling is a trade in which goods or services are exchanged for currency. But for the purposes of this article, and in marketing in general, selling something means selling the idea that clients need your product. It’s not just when they’re physically buying the product; it should begin once they’ve started “wanting” the product. …

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man making food

Starting a Food Business in the Pandemic and Overcoming Challenges

Business owners in different parts of the world have suffered because of the adverse effects brought by the coronavirus pandemic. This is especially true for those who are part of the food business. Restaurants, bakeries, and other food businesses were forced to temporarily stop their operations because of the strict health protocols. Others ended up …

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sustainability

Sustainability Is the Name of the Game in the Business Sector

We are now entering a decade of tremendous uncertainty. The window of opportunity to build a sustainable society, one in which people worldwide can live meaningful lives on a healthy planet, seems to be closing faster than ever. The possibilities and technical advancements at our disposal promise that many futures are available to us, and …

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