Marketing

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Three Best Practices When Marketing a Veterans-Owned Brand

Many veterans have so many skills and abilities to share that they refuse to retire early. Their resilience to deal with any situation thrown at them often makes them great entrepreneurs. But not all troops who took the risk managed to build a successful business. You may have the ability to get the job done under any circumstances. But …

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Incorporating the Right Online Tactics to Improve Brand Exposure

Using the right strategies to promote your brand is crucial to ensure that you can attract more clients and generate more sales. No wonder a lot of business owners try their best to implement improved tactics to boost their brand. The challenge here is that there are many popular tactics and advanced tools and equipment …

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Apps and Other Online Tools to Make Shopping Easier

Since COVID-19 is still raging across the world, it’s the healthiest option for us to do all of our shopping online, where face-to-face interaction with others remains limited. Thankfully, there are plenty of tech tools to make virtual shopping a more convenient experience. Here are some apps, websites, and other online tools to help make shopping …

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The Best Learning Tools For High School Students

As technology continues to become the 'norm' and a vital part of high school education, educators and parents must provide the most appropriate learning tools to benefit students — teaching and preparing them for success in high school and beyond. When looking for high school students' learning tools, you need to find apps or platforms that are …

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Technology That Can Improve Safety in the Manufacturing Industry

Technology in the manufacturing industry has made leaps and bounds in terms of development, particularly in the safety department. The use of modern technology allows manufacturers to improve workplace safety and safeguard the health of workers. In turn, these improvements make the workplace more efficient, less prone to mistakes, and more cost-effective. Here are the …

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How Mechanical Engineers Are Helping Society

The job of a mechanical engineer is understandably in-demand, especially during these technologically driven times. According to the Bureau of Labor’s projection, this profession has a 4.1% employment growth between 2018 and 2028. But what exactly do mechanical engineers do that make them so sought after? Mechanical engineering is known to be at the frontlines when …

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Building Trust: What Can Ruin Your Business’s Credibility?

No business can keep clients if they don’t have credibility. Only trust can attract and sustain key relationships that will guarantee your growth. This is why you must pay attention to how you’re coming across to your target market. The problem is that people continually interchange “authority” for “credibility” and make the mistake of focusing …

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Know Your Fans: Learning More about Your Customers

Your business thrives and leads the competition because your customers continued patronage of your products and services. Through your offerings and marketing message, you also get to build a harmonious relationship with them. You must know your customers on a personal level. Otherwise, your relationship with them will only become transactional. Knowing them will eventually …

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Digital Marketing Trends Post-pandemic: What Experts Predict Will Dominate in 2021

Businesses and marketers are now on the lookout for the best ways to step up their marketing game. With the surge of active online users, almost every brand is now busy increasing their online marketing efforts. But as the year starts to close and another makes its presence known, it is only fitting that we …

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