Content creators are everywhere on the internet. From the articles you read for every Google search to the videos you want on YouTube, content creators are responsible for all the media people take in.
The term, though, seems vague in meaning. What are content creators? Are they the same as influencers? The lines are quite blurred, but one clear thing is that content creators and influencers know how to make you want for more. They make you want to consume more of their content—even holding them to a celebrity level of fame.
Depending on the type of creator a person is, they need a wide range of skill sets. Others are trained for SEO writing, while others have their expertise in photo and video. Regardless of their niche, this profession is not as easy and glamorous as depicted on the internet. After all, it’s still a job. They need to post and ready a certain number of posts a day, think about what content they’re going to put out, and take their audience into consideration.
How Much Content Is Too Much Content?
When YouTube content creators close their videos, you’ll often hear their schedule for posting. They usually post one to three times a week. Then, when you turn to Instagram, influencers usually post every day or every other day with quite a lot of Instagram stories.
Posting a lot of content generates more traffic to your blog or social media account. It increases visibility, gets more leads, and new guests. Companies received 3.5 times more traffic when they posted 16 blogs per month. On Instagram, brands who get have the best numbers post 2-10 times a day.
It’s a lot of content, and it’s not easy to keep up with these numbers. When you’re managing your blog or social media on your own, it’s difficult to hit these numbers. Some numbers that support this logic, but if you’re unable to keep up with this, there are other aspects that you can focus on.
The internet is visual. In fact, 94 percent of first impressions come from web design alone. You’ve probably experienced opening a website and immediately closing it because the design wasn’t so great. Maybe you didn’t trust the information from the website because of unappealing web design. If you’re a blogger, investing in a good website design company should be at the top of your priorities because they know the “what,” “how,” and “where” to place things on the website.
The same goes for social platforms content creators. For example, Instagram is known as the place where you post your best pictures. There are tons of photo-editing software like Adobe Lightroom, VSCO, Pomelo, etc. There are also apps to help you plan your feed to ensure that everything looks good before uploading a new photo.
On YouTube, you must know how to edit your videos to fill or avoid dead air and, of course, make the videos pleasant for viewing. Incest in good editing software that will suit your needs. After Effects helps you add silly effects easily, even without professional video editing training. Adobe Premiere can also be your go-to software, and it’s where you can fully utilize your skills for editing.
Quality and Relevance
Take note that there are thousands of new content uploaded to the internet every day. Now, a new problem arises: How do you make your posts stand out?
Online posts last for a long time, and traffic can still be generated from old posts. This is why having relevant posts is important.
Thinking about topics and the kinds posts you’ll have lined up is called ideation. This will set you apart from the rest because, ideally, posts should be unique. They should stand out not only because you need a reason for your guests to go to your blog but also because this uniqueness can score you high on SEO. If your topic is oversaturated, your post could be placed at the tail end of a Google search.
On Instagram, thinking about new ways to present products and ideas can be tricky. You want it to match your branding, your feed, and the product. If you’re struggling to keep up with Instagram content that isn’t paid ads, you can make up to it by being active on Instagram stories. What’s good about stories is that they encourage engagement between you and your audience. Create a poll, ask a question, ask them to swipe up—these will keep your audience closer to you.
Just keep creating and supplying content, and one day, you’ll get the hang of it. Ten posts a day or one, make sure not to lose focus on what’s important—and that is you being yourself.