Many businesses considered as non-essential services closed last year due to the COVID-19 pandemic. The spa businesses were among those that were shut down. But this year, some have managed to reopen, and that includes some spas in various localities.
What’s good is that there is so much emphasis put on the health and wellness industry. The spa sector is among those businesses that may be thriving this year onward. Why? People are looking to have some self-pampering to foster their overall well-being.
But you must be robust in your marketing strategy for your spa business. As such, the best course of action is to resort to digital marketing. There are a handful of online marketing campaigns you can implement to promote your spa and attract more clients.
That said, here’s how to market your spa business during this pandemic:
1. Promote through your website
The initial step to take is to update the website of your spa business. Make sure it’s a perfect online representation of your business. Not only does it have to be visually appealing, but it must also have an excellent user experience (UX). An excellent UX entails a site with the following features:
- Well-structured user interface (UI)
- Streamlined elements
- Ample whitespace
- Minimalist design
- Fast loading time
- Easy navigation
- Calls-to-action (CTAs)
- Responsive web design
Most importantly, your website must promote your spa services effectively. For instance, highlight your discounts and exclusive offers on your website during this pandemic. Doing so will bring in more and more clients to your spa.
2. Boost your online visibility and site traffic
It’s not enough to have a business website in this time and age. As the internet is saturated with so many online sites and digital channels, it can be challenging for your website to stand out. Your ultimate goal is to ensure your target clients can easily and quickly find your spa site online. That is where search engine optimization (SEO) comes into the picture.
An SEO campaign involves optimizing your website, integrating keywords in your content, and building backlinks. When implemented correctly, your site will rank higher in the search engine results pages (SERPs). Ultimately, SEO can boost your business’s online visibility and website traffic.
3. Send promotional emails
Another approach in promoting your spa business is to resort to email marketing. But before doing so, be sure to conduct research and perform due diligence. You can use digital tools to help generate qualified leads for your business. You can also use the email addresses of prospective clients who have signed up on your site’s contact form.
From there, you can send promotional emails to your potential leads. However, it’s best to send personalized emails so that they will resonate with your target clients. Be sure to do the same with your regular clients. Get their email addresses and send them updates every now and then.
4. Create a blog for content marketing
There are some practical reasons to start a blog on your website. Not only will it allow you to publish content pieces, but it will also help with your on-page SEO. While you can post as many blog posts as possible, make sure they are valuable and relevant to your target clients.
Know that blogs resonate well with people. People are looking for content when searching online. You can cover topics such as various spa treatments people can get, spa products they can purchase, or even spa devices they can use. Also, you can create content such as bath controls and steam rooms as new amenities offered in your spa. Just don’t forget to include CTAs to prompt your readers to get your spa services.
5. Market through social media
Every business must take advantage of social media, and the spa business is no exception. Aside from having a business website, consider creating business pages or profiles on social media channels. You can do so via Facebook, Instagram, or even TikTok.
For one, it’s easy to reach out to your target clients through social media. Facebook allows you to create ads and display them on the newsfeed of your target clients. Also, it’s best to engage with your target clients through social media. Just be sure to consistently communicate with them by answering their queries and addressing their concerns. Lastly, you can build an online community of loyal clients for your spa business through social media.
At this point, you now know what it takes to promote your spa business through digital marketing. Consider updating your website, launching an SEO campaign, and employing email marketing. Plus, don’t forget your content and social media marketing as well. By implementing some of these online marketing strategies, you’ll put your spa business in the spotlight. Ultimately, you’ll be surprised at how you can get more and more clients during this pandemic.