Since it is easy to edit photos, videos, and stage advertisements, the product you receive might not look exactly like it did in its marketing campaigns. As a result, the confidence of customers in brands is at an all-time low. Consumers do not enjoy being duped into purchasing a product that is nowhere near the quality promised by advertising. It leads to disappointment- especially considering how it could also be a waste of their money.
There is an outcry from the customers on their preference for authentic brands. They are willing to pay more for products that have a high quality and the story being sold to them. Consumers may be socially conscious more than ever, but their purchases can only make a statement if the cause they are supporting is real.
Beyond social consumerism, the quality of the product has to match what was advertised. After all, false advertising is deluding people of what they are about to receive. When their expectations are not met, they will feel scammed. Their hard-earned money would have been lost to crooks that did not have the decency to fulfill their promise.
On the other hand, the accuracy of automation can pave the way for honest advertising. For instance, when you buy a foot-long, you would think that the size of the sandwich would be 12-inches in length. Due to the inconsistency in the preparation of the bread, likely, it will not be of the advertised size.
Instead, it would be shorter. Some companies try to skimp here and there to scrape off a few cents off the cost. But, on the contrary, the right equipment can reduce production costs while providing the right length of bread for that footlong you ordered.
Here are some other ways that automation can contribute toward authentic marketing:
Correctness in Volume And Weight
Equipment such as a benchtop piston filling machine can be set to accurately transfer a fixed volume or weight of a product into its packaging. Minimal losses can be observed, as these are often cost-efficient. Instead of inputting too much or too little of the product into a bottle or container, the equipment will make sure that the value advertised is met accurately with a significantly lower margin of error. This is compared to human workers performing the transfer.
This can encourage trust between the consumer and the entrepreneur as it allows for transparency. The customer can have confidence that whatever weight or volume is advertised by that company will be correct and that they will receive the equivalent amount of the product for what they paid. Therefore, there could be fewer complaints regarding the item because the business would have delivered exactly the amount you wanted to buy.
Assuring Sanitation Throughout The Process
Equipment is less likely to lead to contamination so long as it is regularly cleaned and maintained. In comparison, human hands carry oils and microorganisms that have a chance of causing molds in the product. It might also lead to an earlier expiration date than what is printed on the packaging. Automation limits human contact with the product, ensuring a more sanitary means of production.
By maintaining cleanliness for most of the process, automation could extend the shelf-life of the product being sold. This increases their value and can be a determining factor when a customer is making a purchase. Furthermore, consumers would prefer that their items are prepared within sanitary conditions. Once they learn automated processes within the factory, they might be encouraged to buy products produced there because it inspires confidence that the item is safe to consume.
Lower Cost of Production Will Lead to Lower Market Price
Due to the accuracy of the equipment and their ability to mass-produce the item, they are likely to lower production costs. This allows the company to attempt a penetrative price point as part of its marketing strategy to compete with other businesses. For entrepreneurs that are seeking to disrupt a market, this can be one way for them to get the attention of their target customers. After all, people are more inclined to try new items when they are free or on sale.
Through automation, a production line can become accurate, reliable, and sanitary. Human labor has become a luxury that caters to a niche market, equating to a smaller market share. Mass production can provide entrepreneurs with the opportunity to meet consumer demands in terms of preference and number. They won’t even have to sacrifice their margins to address their customers’ needs.