Social media marketing is now a classic in digital marketing. It’s a great way to connect with current and potential customers, creating a relationship of trust. If you’re looking for ways to improve your social media marketing strategy, consider using some of the latest trends.
Influencer Marketing Systematized
Influencer marketing is already established as an effective social marketing technique. However, it still had an aspect of being hit-or-miss. It takes time to research an influencer’s real clout and how many of those followers are organic followers. It’s easy for anyone to “buy followers” these days. Also, how much should you pay an influencer? What’s the basis for pricing?
If those questions make you reluctant to include influencer marketing among your digital tools, fear no more. There’s now an influencer marketing software that will do all the work. Well, all if you use the software with the services of an agency.
The software will find social media personalities that fit your brand and vet their followers for you. It will also help you set a price for their participation in your campaign and track the results. This is a great way to systematize one of the most effective social media marketing strategies, making it easier and more reliable.
User-Generated Content (UGC) as a Strategy
Involving customers in content creation is an excellent way to create original material cheaply, and it’s also excellent marketing. User-generated content is one of the most effective types of content, as it’s seen as more trustworthy than brand-generated content.
Customers who generate content are automatically involved with your brand and become ambassadors without realizing it. And when other potential customers see that people just like them are using and recommending your products, they’re much more likely to try them out too.
There are several ways to encourage customers to generate content. One is to run a contest where participants have to create material related to your brand, like videos, photos, or texts. Encourage your customers and followers to share their experiences with your product or service on social media and tag your account. The prize doesn’t have to be big; a simple gift card can be enough.
Social Media for Lead Generation
Generating leads through social media is one of the latest trends, and it’s here to stay. After all, what’s not to like? Potential customers are already hanging out on social media platforms, so you just need to find them and give them a reason to visit your website or store.
There are different ways of doing this, but one of the most effective is creating attractive and original visuals with a call-to-action (CTA) that leads to a landing page. The CTA should offer something of value, like an ebook, a course, or a discount code, in exchange for the user’s contact information.
Of course, you can also use social media ads to generate leads. Facebook Lead Ads are a great option to target a specific audience with laser precision.
Another trend that’s becoming more popular is real-time marketing. This means being ready to jump on current events or news stories relevant to your brand.
For example, one way to use real-time marketing is live selling. This is when you jump on a current event or news story and offer a product or service that’s related to it.
For example, suppose there’s a major sporting event happening. In that case, you could create a live video selling products related to that specific sport. This is an excellent way to get people interested in your brand and what you offer.
Use Chatbots on Social Media
One of the newest trends in social media marketing is using chatbots on platforms like Facebook Messenger and WhatsApp. Chatbots are computer programs that simulate human conversation. They’re commonly used to answer customer questions or give recommendations, but they can also be used for marketing purposes.
For example, you can use a chatbot to send personalized messages to customers or potential customers who have shown an interest in your brand. You can also use them to create content, like quizzes or polls, which are interactive and fun.
Chatbots are still a relatively new technology, so there will be more ways to use them in the future. For now, though, they’re a great way to stand out from the competition and give your customers a unique experience.
There’s More to Social Media
As you can see, there are many social media marketing trends that you can use to boost your small business. These trends will help you get more results from your social media marketing efforts, from involving customers in content creation to using chatbots on messenger platforms. So what are you waiting for? Start using them today and see how your business grows!